Elevator is a new model communications firm in Portland and Denver.
We achieve great success with brands needing reinvention. Established brands that just need a shot in the arm in order to grow.
Take a look at our work, then let’s discuss how we can help you next.
2.2 billion people live without reliable energy. Yet in Sub-Saharan Africa, everyone has at least one cell phone. To serve this market, World Panel created the SunStream. This patented solar technology converts light to electricity and streams it instantly through a USB into any mobile device. SunStream is waterproof and built to last a decade.
We created World Panel’s entire brand: logo, identity development, product naming, product consultation, packaging, messaging, advertising, website development, video production and trade show materials.
The SunStream was launched in partnership with Vodacom in South Africa and Zambia, and with WalMart in Mexico.
An oil filter is an oil filter is an oil filter. Unless it’s engineered by FRAM, with 80 years of wisdom behind it, and customers who’ve spent decades offering feedback from their garages. Despite being the brand ‘My dad used’, Millennials viewed FRAM as a leader with the credibility to offer advice.
Using data and consumer research we built a campaign known as Garage Wisdom, knowledge passed down from generation to generation. Wisdom from uncles, dads, friends, and yes, FRAM. The campaign connects the DIY desire of Millennials with the wisdom of FRAM and its older users. The campaign employed multiple media touch points to share these bits of knowledge with everyone who has ever loved an engine.
Campaigns in both the U.S. and Canada knocked industry averages out of the park.
• Channel retailers including Walmart and Amazon supported the campaign, and Millennials were woken up to the brand.
• The banner click-through-rate was double the industry average.
• Video completion rates surpassed both category and industry averages by almost 10%.
Agency capabilities included: Branding, Creative (Banners, Video, TV, Social Media, Print), Partner & Sponsorship Creative (Banners), Media Buying and Planning of Digital (Banners, Video, SEM, Social Media), Analytics
45% growth over five years.
Abby’s suffered through a prolonged period of flat sales. Customers thought of Abby’s as a place they would only go to on special occasions. We embedded ourselves in three dozen restaurants speaking with both customers and employees, and we used the insights to reinvent Abby’s.
Our work reminded people that Abby’s is fun, and anything can be a special occasion. Communications center around the premise that life is full of reasons to celebrate. Photography shows off the high quality of the food. Motivational monthly specials and a modernized responsive website drive mobile orders. The results were off the charts.
• One-year same-store sales grew of over 12% and increased same-store sales of over 45% over 5 years.
• Sales for all locations grew over the 2-year and 4-year benchmarks.
• The brand has been re-energized by bridging the stories or ‘excuses’ of why customers want to escape and enjoy Abby’s.
• Ongoing tracking research continues to reveal the campaign’s strong influence on sales growth and its positioning of Abby’s as a primary choice for customers across The Northwest.
Agency capabilities include: Branding, Creative, Research, Media Buying and Planning of both Traditional Broadcast (TV, Cable, Radio) and Digital Media (Banners, Video, SEM, Social Media), Analytics, Social Media Content Creation, In-Store (Posters, Napkin Holders, Table Tents), Website Design, Packaging
Undergraduate applications up 16% in one year.
This medium-sized university an hour north of Denver has never told its story the right way.
Our campaign for UNC’s Admissions Department centered around inclusion and opportunity -- two underemphasized attributes of the Northern Colorado student experience. Elevator developed a brand concept for UNC around ‘The Culture of Us’. Its extension into admissions materials took shape as the hashtag #MaybeYoureOneOfUs. Students and alumni were shown with hashtags that gave insight into their interests and talents.
In the first year of the campaign, applications to the University of Northern Colorado jumped 16%.
Agency capabilities included: Branding, Creative (Video, TV, Outdoor, Print), Brand Guidelines, Trade Show
Boeing Employees Credit Union provided Seattle consumers plenty of solid reasons for ditching the banks — they just weren’t doing a good job getting the message out.
We featured actual credit union members in television, outdoor, print and digital executions. We also developed a 65-page campaign brand guidelines for use by four other partner design groups.
We told BECU’s story in a more compelling way, and the result was going from an unknown to the number one preferred banking option around Puget Sound in only 18 months. The wave of new accounts mored than doubled the credit union’s asset value.
Cisco creates strength through partnerships, and their work with South Africa’s Dimension Data is giving strength and hope to a dire situation. View the live page here.
GEICO, Allstate and the other national players were outspending PEMCO 9 to 1 in Washington State. How could a little guy compete? By keeping it local.
This campaign vaulted PEMCO Insurance from little-known to the number one preferred premium insurance company in Washington in under 18 months, and became part of the local lexicon.
The acquisition of EMBARQ by CenturyTel created one of the largest telecom companies in the country. And a big challenge for us. While two disparate company cultures were figuring out how to coexist, we had to figure out how to successfully position the new company against a new level of entrenched national competition (AT&T, Verizon, Sprint, Comcast). Oh, and we had just six months to do it.
When you have to build a whole new house, it helps if the foundation already exists. Our most valuable insight was the discovery of a solid, sound foundation on which we could build a new brand quickly. CenturyTel’s company culture provided that foundation, and inspired us to build the new national telecommunications provider around honesty, service and technology that worked for small towns as well as it did for big cities.
A challenging, almost impossible timeline required us to twist, bend and sometimes break the paradigms of how a new branding campaign is developed, tested and rolled out. Despite the inherent challenges—and the scrutiny of internal and external doubters—we repositioned the brand, renamed the company, secured employee alignment and developed and executed a multi-faceted, national campaign highlighted by mass media channels in larger markets and an extensive online effort aimed at rural markets.
Just twelve months after CenturyTel announced they’d be acquiring EMBARQ, a new telecommunications brand had been conceived, developed and successfully introduced to Wall Street and Main Street, and enthusiastically embraced by 20,000 employees. The new CenturyLink brand was brought to life through TV, outdoor and online media, and displayed by tens of thousands of service vehicles, more than a thousand retail locations, and a fair amount of stadia.
The 4Runner was a decade-old model with high loyalty ratings but little appeal to a younger more adventurous audience who didn’t picture themselves in something they’d seen all too often at the grocery store. This younger market needed a wake-up call and reasons to believe the new 4Runner was a legitimate off-road vehicle capable of taking them anywhere.
4Runner’s I-Force V-8 engine is capable of going beyond where other vehicles can go. Research showed customers wanted to be inspired to believe they were capable of things others weren’t.
To take advantage of this the creative delivered stories demonstrating the 4Runner as capable of following in the footsteps of the world’s great adventurer’s. We took the 4Runner to Mt. Everest, past 20,000 ft. and back down thru the Forbidden City. We interviewed Sir Edmund Hillary and created what industry trade publications called Docutising. Half documentary and half advertising. The platform allowed us to collect 150 hours of footage to repurpose into national broadcast advertising, print, and digital efforts and fuel conversations via social, webisodes, podcasts, lectures and live events. Over 400 different executions were created off of this single idea.
Toyota saw a 478% jump in website traffic in the first two months, and inquiries exceeded expectations across the U.S. and Canada. Still, the most telling statistic was sales. 4Runner sales led all SUV sales for the year for the first time in a decade and Toyota reclaimed the number one import automaker spot in the U.S.
Beer brewer Falling Sky was looking to gain notoriety and do something for the community. Falling Sky offers a bike sharing program for customers, so we capitalized by creating The World’s Shortest Bike Race: a grueling 13.1 ft race complete with electronic timing, bleachers, live music, t-shirts, and of course, a post-party. Now in its fifth year, the event draws over 100 entrants, a few hundred more spectators, local news coverages, hundreds of new Facebook fans, instant momentum for the bike sharing program, and even more goodwill for the brewery. Not a bad way to spend a Sunday afternoon.